Jamaican singer-songwriter Jada Kingdom unveils her latest music video for “Somebody Else,” a deeply personal track that marks her debut release under her independent label, Kingdom Mab.
Known for her distinctive style that merges R&B, dancehall, and pop with vulnerable, introspective lyrics, Jada pours her soul into this latest single, creating a mesmerizing fusion of sound and story. Her sleek, commanding vocals glide over the hypnotic beat, weaving a tale of self-reflection and empowerment.
In the stripped-down music video, Jada keeps it raw and vulnerable, matching the song’s mood with visuals that lay her emotions bare. “Somebody Else” joins a string of 2024 hits, including “What’s Up (Big Buddy),” “Top Tier,” and “Gen Z Jezebel,” which have all showcased her impressive range and storytelling prowess. With each release, she cements her role as an “alternative voice of pain,” as dubbed by The Fader, captivating audiences across the globe.
Jada Kingdom’s journey as an independent artist is marked by grit and undeniable talent. Born in 7 Mile Bull Bay, Jamaica, she turned to music at a young age, drawing inspiration from icons like Nina Simone and Amy Winehouse. Since her breakout with “Banana” and its viral remix challenge, she’s continued to push creative boundaries, amassing over 50 million streams and collaborating with top names like John Legend and Popcaan.
“Somebody Else” is a statement from an artist taking control of her career, leading the way with authenticity and fearlessness. Watch “Somebody Else” and experience the raw emotion of one of Jamaica’s most compelling voices, destined for global acclaim.