Lithuanian powerhouse Jazzu is stepping into a bold new era with “Welcome,” a sultry, immersive track that pulses with raw emotion and hypnotic allure.
A masterclass in seduction, the song delves into the tension between vulnerability and control, culminating in a euphoric release as she sings, “We’re heading for nirvana, and we’re moving at the speed of sound.”
Visually, “Welcome” is just as striking. Five years in the making, the music video weaves cinematic grandeur with personal transformation. Jazzu—embracing both a dramatic buzz cut and her signature slicked-back blonde—effortlessly shifts between ethereal drapery and commanding leather, crafting a dreamlike world laced with ayahuasca-inspired symbolism. Filmed across the Philippines, London, and Lithuania, the video blends elements of fantasy and reality, featuring portals, parallel dimensions, and even an elf, all nodding to the Lynchian surrealism that influenced its creation.
“This song and video became a major process in my life,” Jazzu shares. “In most of the scenes, I’m pregnant. It was filmed in three different locations, which gave it an even richer feel. I was at a peak in both my love life and creativity when I started working on it—completely in love, evolving, and ready to share that growth with the world.”
Following the success of 2024’s hauntingly beautiful Razor Blade, “Welcome” marks the next step in Jazzu’s sonic evolution. With a sound that fuses jazz-tinged roots and sleek electronic production, she’s carved out a space as one of Europe’s most captivating crossover artists and continues to rise as one of the most exciting vocalists on the scene. Having already commanded arena stages and shared the spotlight with stars like Rita Ora, Jazzu’s ascent is impossible to ignore – and with “Welcome,” Jazzu is making sure the world is paying attention.